Creative Director
Sets the strategic direction and stays on the project from the first call to the final handover.
We are Visiominds,
a design studio
in Lagos.
Five years in, working across brand, identity, 3D, illustration, fashion and web. We take on a small number of projects at a time so the people who set the direction are the ones who do the work.
5
Years
13
Brand partners
29+
Projects shipped
100%
Client satisfaction
Manifesto / 02
How we
How we
think about it.
-
i.
A brand is a business
tool, not a decoration. -
ii.
Know why before
you decide how. -
iii.
The small decisions
are the work. -
iv.
Hand over something
the team can run.
Process / 03
How a project
How a project
runs.
Four stages, usually across three to five months depending on scope.
i.
DiscoverUnderstand the business.
We sit with the founders, audit what already exists and study the category. Most of what shapes the work comes out of this stage.
ii.
StrategiseAgree the direction.
Positioning, narrative, naming, messaging and brand architecture. By the time we open Figma there is a reason behind each decision.
iii.
DesignDraw and test it.
We design the identity and the system around it, then test it at the sizes and surfaces it will actually have to work at.
iv.
LaunchHand it over properly.
Guidelines, rollout and training, so your team can brief a printer or a developer without us. We stay on retainer when it helps.
Team / 04
Who does
Who does
the work.
Between three and six people on a project, depending on scope. These are the roles on a typical build.
Design Lead
Owns the identity system, typography and the visual language across every surface we ship.
Strategy Lead
Positioning, narrative and naming. Builds the reasoning the design decisions rest on.
Engineering Lead
Builds the digital work. Front-end code, motion and the CMS your team will actually use.
Recognition / 06
Where we
Where we
are so far.
Five years, thirteen brand partners and twenty-nine projects shipped, across consumer, fashion, real estate, hospitality and tech.
5yrs
In operation, since 2020.
13
Brand partners across consumer, fashion, real estate, hospitality and tech.
29+
Projects shipped. Identity, packaging, digital, motion, illustration, strategy.
100%
Client satisfaction across completed projects.
Locale / 07
Lagos.
Lagos.
Where we
work from.
One studio, one time zone. Working here means designing for a market where brands get judged quickly and budgets are tight, which tends to make the work sharper.
Let's talk / 08
Got a project